Dr. Rashi Malpani

  \Segmentation Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. Market segmentation seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group. Markets can be segmented in several ways such as geographically, demographically, or behaviorally. Market segmentation helps companies minimize risk by figuring out which products are the most likely to earn a share of a target market and the best ways to market and deliver those products to the market. With risk minimized and clarity about the marketing and delivery of a product heightened, a company can then focus its resources on efforts likely to be the most profitable. ...

  EVS Notes:   Q1. Mention few reasons for air pollution. Ans: Causes of air pollution: 1. Burning of fossil fuels and fibers. 2. Cutting of forests. 3. Eruption of volcanoes. 4. Increase in population. 5. Agricultural activities like use of chemical fertilizers, insecticides, pesticides and burning of husks etc. Q2. What are renewable and non-renewable resources? Explain with suitable examples. Ans: Q3. What is deforestation? Analyze its cause and consequences. Ans: Deforestation refers to the decrease in forest areas across the world that are lost for other uses such as agricultural croplands, urbanization, or mining activities. Greatly accelerated by human activities since 1960, deforestation has been negatively affecting natural ecosystems, biodiversity, and the climate. The UN’s Food and Agriculture Organization estimates the annual rate of deforestation to be around 1.3 million km2 per decade. Causes: ·       ...